01
Demand quality
Which sources produce completed, profitable work by trade, market, service type, and customer value?
Improve / Revenue Integrity Review
Find the revenue you are already paying to create.
A Revenue Integrity Review reconciles demand, calls, bookings, completed jobs, customer records, and revenue to identify leakage, misallocation, and reporting gaps—without requiring a sale process or an agency retainer.
No immediate sale plan required. The engagement is designed to improve the business you intend to keep.
Not selling? That is the point.
Operating value should not wait for a buyer to ask the question.
Most revenue leakage is valuable to the current owner before it is ever relevant to a transaction. The review turns fragmented channel, call, booking, customer, and job data into a management fact base.
02
Call and booking leakage
How much qualified demand is lost to routing, hangups, inconsistent intake, weak dispositions, or scheduling behavior?
03
Capacity and fulfillment
Are operations able to run the work marketing is creating, or are lead times, coverage, and dispatch making productive channels look weak?
04
Customer-base value
What revenue can be recovered from memberships, maintenance cycles, dormant customers, aging equipment, and incomplete follow-up?
05
Reporting integrity
Do the dashboard, call platform, FSM, and financial outcomes use the same definitions and authoritative sources?
Signature methodology
The revenue chain is where value becomes visible.
Every engagement follows the same path: trace the signal, reconcile the systems, quantify the exception, and identify the operating owner.
The management question
Which channels are producing profitable work—not merely leads?
Common exception
Platform reports reward leads and modeled conversions that do not reconcile to completed jobs or customer value.
Evidence examined
Channel spend, Google Ads, Local Services Ads, Google Business Profile, attribution records, and source data inside the FSM.
What the review produces
A fixed-scope operating diagnostic—not a pitch for more media spend.
The output identifies material exceptions, quantifies the value where possible, and assigns actions to operating owners.
01 / Baseline
Revenue integrity findings
A prioritized schedule of material issues across the revenue chain.
- Condition and evidence
- Estimated value or risk
- System and operating owner
02 / Reconciliation
Source-to-revenue analysis
A documented path from acquisition source through completed revenue.
- Channel economics
- Call and booking outcomes
- FSM and customer validation
03 / Action
Prioritized operating plan
A dated sequence of fixes designed around value, effort, dependency, and ownership.
- Immediate leak repair
- Definition and reporting cleanup
- Management cadence
Case file 01 / recent revenue-integrity reviewClient identity withheld
What management reporting said—and what reconciled data showed.
Multi-trade plumbing and HVAC operator with eight-figure revenue. The review moved from raw channel and call data through FSM job records, customer history, and revenue outcomes. The findings mattered whether the owner held, sold, or recapitalized the business.
$670K+Recoverable / year
What the evidence showed
Residential revenue opportunity was present inside existing job and customer records but absent from the growth narrative.
Evidence reconciled
FSM job history, conversion patterns, customer records, retention signals, and completed-work outcomes.
Business implication
Near-term value creation did not depend entirely on acquiring more leads; conversion and retention repair could surface existing demand.
$152KCSR leakage / year
What the evidence showed
Qualified inbound demand was being lost to hangups, inconsistent intake, and mishandled calls before a booked appointment.
Evidence reconciled
Call recordings, disposition data, booking outcomes, call-center patterns, and downstream job value.
Business implication
The company carried a measurable revenue leak that required an operating fix, not an increase in media spend.
~41×LSA return
What the evidence showed
A standout Local Services Ads channel remained underfunded while lower-return directory spend continued.
Evidence reconciled
Channel spend, call and booking records, completed jobs, revenue attribution, and comparative vendor performance.
Business implication
Budget reallocation offered a faster value path than simply increasing total marketing expense.
A strong operator fit
Enough complexity to hide value. Enough data to find it.
The review is most useful when the company has an established operating system, meaningful demand generation, and management prepared to act on evidence.
Reliable job and customer history.
Paid, local, organic, directory, or vendor complexity.
Inbound demand passes through measurable intake processes.
Spend, locations, trades, or service lines are expanding.
Leadership wants operating truth, not another opinion.
ME
Portrait position reserved for final principal photography
The operator in the room
Mike Emerich, Principal
TractionMRG is led by a strategist with three decades in home-services marketing operations—deep in FSM data governance, Google Ads and Local Services Ads, Google Business Profile at portfolio scale, GA4, call-center performance, and vendor accountability.
30+Years in home-services marketing operations
DirectNo junior-team handoff
FixedDefined scope and dated work product
info@tractionmrg.comBoise, Idaho
Confidentiality & conflicts
TractionMRG works with operators, owners, sellers, investors, and platforms. It does not represent opposing parties in the same transaction, and every engagement is subject to confidentiality and conflict review.
Confidential review
Where is the revenue engine underperforming?
Share the operating issue, approximate location count, and the management decision you need to make. No sale plan is required.
DIRECT TO THE PRINCIPAL
RESPONSE WITHIN ONE BUSINESS DAY
NOTHING SHARED WITH THIRD PARTIES
RESPONSE WITHIN ONE BUSINESS DAY
NOTHING SHARED WITH THIRD PARTIES
Prefer email? info@tractionmrg.com