Free diagnostic · Revenue Attribution Debt™
How much of your revenue can you actually trace?
Eleven questions about where your jobs come from. No exports, no logins, nothing to request from your marketing vendor. If you can answer them, your attribution is sound. If you cannot, that is the finding.
Four minutes. Built for plumbing, HVAC, and drain operators. Results are released to your business email.
Before you begin
The questions
Answer as the business actually operates today.
Not how it should operate, and not what a dashboard would say. “I don't know” is a legitimate answer and is scored as one.
One step remains
Where should the written reading be sent?
Your score and estimated debt range are calculated. Provide contact details and the results appear immediately below.
Your reading
Revenue Attribution Debt
RAD Check Score · 0–100
Estimated Revenue Attribution Debt
Annualized revenue you likely cannot trace to an originating source. This is an estimate inferred from your answers, not a measurement. A RAD Screen measures it against your job, call, and campaign records.
Where it is leaking worst
What comes next
The RAD Screen measures what this estimates.
Three to five business days against your actual records, returning a findings schedule with the calculation shown for every line, a reconciliation of platform-reported conversions to completed jobs, and a prioritized remediation sequence.
Method
Answers score across six attribution dimensions — source capture, channel reconciliation, revenue-to-source closure, intake coding, call tracking coverage, and governance — weighted to a 0–100 RAD Check Score. Multi-location operators carry a seventh dimension for portfolio consistency. The debt figure is derived from the score against a calibration curve and stated as a range, because a self-assessment infers rather than measures. Calibration is provisional and tightens as the RAD Benchmark set grows.